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Playbook
BusinessFebruary 10, 20266 min read

Pricing your MVP before you build

Fixed-price scoping: how we estimate MVPs without scope creep eating the margin.

Fixed-price MVPs only work when scope is honest. Here's how we estimate before signing.

Start with one workflow

We ask: "What's the one thing a user must be able to do on day one?" Everything else goes on a "not in v1" list.

Count integrations

Auth, payments, email, and AI each add a day. We price them explicitly, not as surprises mid-sprint.

Buffer for unknowns

We add 10–15% buffer for integration quirks — but we eat overruns on fixed-price work, not the client.

The proposal

Every estimate ships as a written doc: scope, deliverables, timeline, price, and what's explicitly out of scope.